Towards a Conceptual Framework for Investigating the Impact of Organisational Resources, Entrepreneurial Orientation Dimensions and Big Data Analytics on Business Performance of South African E-commerce SMMEs

Data Analytics (BDA) is a crucial component of high-performing e-commerce businesses. In South Africa, where SMMEs are key contributors to economic growth, it understand the resources and capabilities they should have in place adopt BDA positively impact their business performance. This paper aims review current literature detailing organisational resources, BDA, its on performance African Small, Medium Micro Enterprises (SMMEs) develop conceptual framework. While various studies show large organisations, developed developing economies, has performance, as well that entrepreneurial orientation dimensions SMMEs, not explored. research adopted deductive approach, using systematic approach literature, 411 journal conference proceedings articles were retrieved from 2016 date. 15 selected after analyses synthesis through narrative approach. Key enable use identified used framework can be for future empirical data. progress preliminary findings derived review, highlights such IT infrastructure, human financial risk-taking, innovativeness proactiveness relevant usage influence